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Ecommerce Conversion Rate Optimization: A Practical Playbook
A stage-by-stage CRO checklist from home page to thank-you page, plus how to use the ICE, PIE and PXL frameworks to decide which fixes and tests to run first.
A stage-by-stage CRO checklist from home page to thank-you page, plus how to use the ICE, PIE and PXL frameworks to decide which fixes and tests to run first.
Dated conversion rate benchmarks by industry, with the sample and formula behind each figure, and a practical method for comparing your own store fairly by device, channel and visitor type.