SEO & growth

A stage-by-stage CRO checklist from home page to thank-you page, plus how to use the ICE, PIE and PXL frameworks to decide which fixes and tests to run first.

Ecommerce SEO is mostly about templates, crawl control and clear site structure. This guide covers the foundations and gives one priority fix for each page type on a store.

Which merchandising tools each Magento edition gives you, from drag-and-drop categories to Live Search boost and bury rules, and a simple weekly routine to keep category pages selling.

A redesign keeps rankings and revenue when URLs, content, tracking and speed survive launch. This before, during and after checklist covers each, plus a rollback plan.

Most checkout gains come from cost clarity, guest checkout, express wallets and fewer fields. This guide ranks fixes by effort and compares Luma, Hyvä Checkout and one-step extensions.

Google says there are no special requirements for AI Overviews or AI Mode. This article separates its official guidance from common myths and lists what ecommerce teams should actually change.

Category pages carry most of a store's commercial search demand. This anatomy template shows what each section should do and how to decide how much content a category really needs.

Every Magento SEO setting that matters, with the exact admin path, the value we would normally choose and why. Plus the fixes that sit outside configuration.

A property-by-property checklist of what Google requires and recommends for Product structured data, with a minimal JSON-LD example you can adapt and test.

Dated conversion rate benchmarks by industry, with the sample and formula behind each figure, and a practical method for comparing your own store fairly by device, channel and visitor type.

Filters help shoppers but can flood search engines with near-duplicate URLs. Use this decision table to choose, per filter type, whether to index, canonicalize, noindex or block.