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Performance & SEO

Magento SEO fixed at the platform level

Most Magento SEO problems are technical. We fix them in the platform itself, so rankings do not depend on workarounds.

Get an SEO health checkWhat’s included
  • Layered navigation and canonicals
  • Structured data and sitemaps
  • Content for buyer questions and AI answers
Search results page with a magnifying glass and rising ranking bars

Magento SEO is mostly technical: layered navigation that creates thousands of filter URLs, duplicate category paths, missing canonicals, weak structured data and slow pages. We fix these in Adobe Commerce itself, then support the pages that sell with content written for real buyer questions.

Where Magento SEO leaks

Illustrative: a store creates far more URLs than it should ever have indexed. Every step down is where we fix things.

URLs created by filters and sorting
URLs Google crawls
URLs Google indexes
Pages that should rank: categories, products, guides

What changes

Clean indexingFilter pages and duplicate URLs controlled, so Google crawls pages that sell.
Rich resultsProduct, offer, breadcrumb and organisation structured data.
More qualified trafficSpeed fixes and content written for real buyer questions.

What’s included

Layered navigationNo more thousands of thin filter URLs.
Canonicals & rewritesOne URL per product and category.
Structured dataProducts, offers, breadcrumbs, organisation.
Sitemaps & robotsIndex exactly what you want.
Core Web VitalsSpeed as part of page experience.
AI visibilityClear answers that AI search can cite.

Measured in Search Console

We start from your Search Console and crawl data, fix the biggest technical issues first, and track impressions, clicks and indexing every month.

Is this right for you?

A good fit if
  • Google indexes far more URLs than you have products and categories
  • Rankings dropped after a migration or redesign
  • Product and category pages are thin or duplicated
  • You want to be found in AI answers as well as search results
Probably not the right fit if
  • You only want backlinks: we focus on the site itself
  • You need results this week: technical SEO takes weeks to show in Search Console
What you receive
  • Technical crawl and Search Console review
  • Prioritised fixes implemented in the platform
  • Structured data for products and the organisation
  • Monthly tracking of indexing and clicks

Content that ranks and gets cited

Category and product content written for real buyer questions, with clear answers and tables.

  • Category guides and FAQs
  • Product attributes buyers search for
  • Internal links to the pages that sell

Stores we have built

Live projects from our portfolio.

How it works

You see the findings, the scope and the price before any code changes.

  1. AuditWe review code, extensions, hosting and speed.
  2. Plan & priceA fixed scope and price, or a retainer.
  3. Build on stagingTested on a copy of your store, never live.
  4. Launch & supportA planned release, rollback ready, then monitoring.

Frequently asked questions

Is Magento good for SEO?

Yes, once it is configured well. The common problems, such as filter URLs, duplicate category paths and slow pages, are fixable in the platform.

Do I need an SEO extension?

Sometimes. Many fixes are configuration and theme changes. We recommend an extension only when it solves something configuration cannot.

How do AI answers affect Magento SEO?

Google says no special optimisation is needed for its AI features. Clear, well-structured, accurate pages help both normal results and AI answers.

How long until SEO changes show results?

Crawling and reindexing take time. Technical fixes usually show in Search Console within weeks; content and authority build over months.

Want an SEO health check?

Send us your store URL and we will review indexing, speed and structured data.

Book a free audit call