Posts tagged 'analytics'

From the Reports menu to a full data warehouse: a maturity ladder showing which business questions each reporting level answers in Adobe Commerce, and how to get the data out.

How server-side tracking works, how it compares with browser tags, and a consent-aware checklist for setting it up on an online store.

Dated conversion rate benchmarks by industry, with the sample and formula behind each figure, and a practical method for comparing your own store fairly by device, channel and visitor type.